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Here are comments from our
customers on this project.
Sigarms,
Laura Burgess, Director of Public Relations
"Our
goal for the SHOT show was to increase visibility and awareness of our
company while establishing brand relational awareness represented by
SIGARMS. With all of the visual clutter and color that is usually
found at trade shows, we needed a way to make our brand banners stand
out from the rest. By using lighting to strategically enhance our
banners and product modules we were able to differentiate ourselves
from the crowd."
FDI Group,
John Magness, Account Executive
"We incorporated
theatrical lighting into the 2003 Sigarms S.H.O.T Show exhibit for
several reasons. The overhead truss lighting created a distinct
environment in the entire exhibit space as well as highlighted the
individual products or areas. It helped tremendously in accentuating
and differentiating the different brand segments, which was one of the
marketing mandates for the show. Moreover, it increased the excitement
level of the booth space.
We consider the lighting comparable in cost with "built-in display"
lighting but with more flexibility and a much greater impact.
The
booth was extremely crowded so we can only surmise that the lighting
by Canavan contributed to that end."
See how
CANAVAN SCENIC & LIGHT, INC. can fill your booth with Crowds
and Energy while breaking through the clutter!
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